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Articles


Meetings: A Necessary Evil of Business
“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that...
Steve Johnson
5 min read


Rethink Your Approach to Business and Development Planning
Many teams use a linear approach to planning that limits their ability to adapt to an ever-changing world.
Steve Johnson
5 min read


Improve Your Sales Results with Better Sales Enablement
Boost sales results by improving your sales enablement approach. Learn how product managers can equip sales teams with the tools they need
Steve Johnson
5 min read


Chaos in Teams: A Limerick
Only 20% of teams have clearly defined roles and responsibilities. 47% report that process is their company's most significant challenge...
Barb Nelson
1 min read


Why AI Won’t Eat Product Management
In an era where artificial intelligence (AI) is reshaping industries, one question looms large: Will AI replace product managers? The answer
Bob Levy
5 min read


Nothing is New: Writing Requirements in the Age of AI
For decades, product managers have been writing requirements. The reality? With AI, it’s simply another way of writing requirements.
Steve Johnson
2 min read


Chaos in Growth: A Limerick
Empower your customer-facing teams with launch strategies that translate into product growth. Successful teams ensure that...
Steve Johnson
1 min read


Don't Waste Time with Generic AI Prompts—Master the Craft of Context
Why Product managers must master the art of crafting detailed, context-rich prompts.
Bob Levy
6 min read


Chaos in Planning: A Limerick
When customers request a feature, they’re almost always wrong. When they report a problem, they are almost always right. Empower your...
Steve Johnson
1 min read


Chaos in Strategy: A Limerick
The essence of strategy lies in understanding the problems you will solve for your customers and why your approach is superior to others....
Steve Johnson
1 min read


Product Feature Requests Are Like Marketing Leads
Just as sales sifts through leads, product managers must prioritize requests that are vital, valuable, and viable.
Steve Johnson
3 min read


How to Speak Truth to Power Without Losing Your Job (or Your Mind)
Which of your number one ideas is the number oneiest? Too many companies suffer from a “yes” culture, where product managers and others are
Steve Johnson
5 min read


Unleash the Power of ChatGPT in Product Management
This article is based on a presentation for the Silicon Valley Product Management Association on August 9, 2023. Since reaching millions...
Steve Johnson
5 min read


Protect Your Career from AI: A Guide for Product Managers
AI is rapidly transforming the workplace, and many product managers are watching… and worrying. As companies lean into automation and...
Barb Nelson
4 min read


Career Paths in Product Management
Learn how people transition into product management, the career paths within the field, and what it’s like to become a people manager.
Steve Johnson
6 min read


The Importance of Sales Engineering
Sales engineering plays a critical role on the sales team, particularly with complex products sold by a direct sales team.
Steve Johnson
3 min read


Is Product Management a Profession Yet?
Product management has existed for decades, yet many people today think of it as a new job.
Steve Johnson
3 min read


The Fundamental Question: "So What?"
Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”
Todd Middlebrook
2 min read


How To Merge Products
Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.
Steve Johnson
4 min read


Win-Loss Interviews: Asking the Right Questions to Solve the Right Problems
After many years in product management, marketing, and competitive sales roles, I know how few businesses understand the power of...
Todd Middlebrook
3 min read
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