Articles

Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”

Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.

After many years in product management, marketing, and competitive sales roles, I know how few businesses understand the power of...

Learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

The best salespeople don’t sell; they advise. Discover how product managers and consultants can adopt this approach to drive success. The...

Abstract: Discover the key signs that it's time to bring product management and product marketing teams to grow your business.

Learn why turning product managers into product owners was a disaster and how to fix it.

Processes are like software. They are defined, deployed, and revised. And they need to be measured—what’s working and what’s not?

I don’t need AI to create—I’ll do that; I need AI to take out the garbage.

We have embedded the Quartz Open Framework into most of our offerings and were delighted to work with the Quartz team to refine a new...

It’s time to present your business plan or product strategy to your leadership. You’ve prepared too many slides, and you’ve started to...

Approach training of customer-facing teams with just-in-time information. Instructional designers will tell you that 75% of what is...

Win-loss analysis is one of the most powerful sources of product insights. Few salespeople want to do it, but they usually don’t want...

Is your team focused on creating a superior customer experience or crippled by internal procedures?

Do you need a quick way to check and share project status? Use an extended Kanban board for planning and status. Move items from one work...

The likelihood of product success dramatically increases when you leverage existing competencies.

A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...

A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...

In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. In...

As a product manager, I really appreciate design. I know I’m not good at it myself, but I notice poor design literally everywhere. You’ve...