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Articles
Grant Hunter
4 min read
If It's Not Valuable, Why Do it?
Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto
Steve Johnson
3 min read
Titles are a Mess
The confusion of titles today is amazing. We have an alphabet soup of job titles!
Steve Johnson
2 min read
Don't Just Prioritize, Strategize
There is never enough time. There are never enough resources. Get an approach that works.
Steve Johnson
2 min read
Trust and Product
Product Management Rant by Steve Johnson
Steve Johnson
2 min read
Understanding the Customer Experience
Understanding the customer experience rant by Steve Johnson
Steve Johnson
3 min read
The Product Roadmap is about Strategy
What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?
Steve Johnson
4 min read
Achieve Launch Success with Tiers
Let the impact on internal teams, prospects, and customers determine the launch activities necessary for launch success.
Grant Hunter
10 min read
Drucker on Product Management
Drucker on Product: An introduction Peter Drucker (1909–2005) was an Austrian-American management consultant, educator, and author, whose...
Steve Johnson
2 min read
Daylight Savings Time Stinks
Well, golly, it’s that time of year: Daylight Savings Time. I’m with the many who have proposed getting rid of it.
Steve Johnson
5 min read
You Can’t Have Everything: Three Keys to Successful Products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
Steve Johnson
4 min read
Help! I'm a Demo Boy for Salespeople
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
Steve Johnson
4 min read
Personas define your ideal profile
Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.
Steve Johnson
2 min read
How to Name Your Product or Company the Smart Way
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
Grant Hunter
6 min read
Strategic Product Management: Connect Strategy to Execution
One of the most common issues for corporate executives is their organizational inability to implement strategic product management,...
Steve Johnson
3 min read
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
Grant Hunter
10 min read
What is the Business Role of Product Management?
Over the last few years, product teams have gotten better at building things right, but many find they’re now building the wrong things.
Steve Johnson
3 min read
Why Every Company Needs Product Management
Product Management, with the big P and M, is a popular job title and function in the software, technology, and Internet market. When you...
Grant Hunter
5 min read
Why Product Management
Too many people look at product management through a development or design lens. Agile methods have redirected product managers to focus...
Grant Hunter
4 min read
What is a Product?
As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of...
Steve Johnson
2 min read
Two Key Roles: Product Manager, Product Marketer
Where product management guides idea to product , product marketing guides product to market —that is, getting those products into the...
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