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Chaos in Planning: A Limerick

When customers request a feature, they’re almost always wrong. When they report a problem, they are almost always right. Empower your...

Chaos in Strategy: A Limerick

The essence of strategy lies in understanding the problems you will solve for your customers and why your approach is superior to others....

Product Feature Requests Are Like Marketing Leads

Just as sales sifts through leads, product managers must prioritize requests that are vital, valuable, and viable.

The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then.

In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.

SECOND EDITION

by Steve Johnson

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Learn How to Manage Your Products with Quartz

Guide your team from idea to product to market to success

In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.

ePub (No DRM)

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