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The Strategic Role of Product Management

PDF

Learn how agile broke product management for many teams.

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then. 


In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.


Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.


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