OUR TEAM

Meet the folks who make it all happen.

Our Story

Product Growth Leaders brings together in one place top-tier coaches, consultants, advisors, and teachers from the product sphere, each with their specialization and areas of thought leadership. 
 
We span the business – from the strategy side of product, the technology and planning side of product, to the marketing and launch side of product. We share a passion for market and customer-focused strategies and products. We believe that businesses should make objective decisions based on market facts and data. We understand that product is a team sport and that you have to empower the whole organization in order to succeed. And we share an interest in wanting to help companies leverage these concepts to deliver accelerated profitable growth.
 
Each Product Growth Leader has been successful in their career at growing products and markets, building successful businesses, and in showing others the way. All together, Product Growth Leaders is here to share our knowledge, our thoughts, our approaches, and our inspirations to help the product community worldwide.

Contributors & Partners 

Each of our principals has senior leadership experience as well as years implementing the best practices of product marketing and management. Whether you need us to teach it, coach it, or do it, our team is ready to help you from strategy to execution. 
After almost a decade of managing products and Product Managers, Stacey became a certified instructor for Pragmatic Marketing® and spent an additional decade teaching product managers and executive teams. 
Stacey is passionate about strategic, fact-based, market-driven Product Management — the fundamental key to success, especially in high tech companies. 
She writes, "If we listen to our audience, we can create products that delight our users and sell themselves. If we communicate our market knowledge effectively, we can create happy, successful teams and forge authentic connections with our target audience."

Stacey Weber

After almost a decade of managing products and Product Managers, Stacey became a certified instructor for Pragmatic Marketing® and spent an additional decade teaching product managers and executive teams.

Stacey is passionate about strategic, fact-based, market-driven Product Management — the fundamental key to success, especially in high tech companies.

She writes, “If we listen to our audience, we can create products that delight our users and sell themselves. If we communicate our market knowledge effectively, we can create happy, successful teams and forge authentic connections with our target audience.”

Charles Topping

As founder of The Win-Loss Agency, Charles Topping has built a reputation as a truth-teller in business. His approach cuts past opinions, bluster and fluff to get to the truth of the matter. Charles and The Win-Loss Agency work closely with customers to defeat inside-out culture by reinforcing that today’s decision-making requires objective insights sourced from real conversations with real customers.

Before founding The Win-Loss Agency Charles worked with Walmart Canada to Grand Open more than 60 stores and to take on Target’s Canadian entry. Charles has also worked with brands such as Coca-Cola, Kraft, Mondelez, P&G and Old Dutch to bring new products to market.
Grant Hunter brings 20  years of information and technology industry experience to his role as a Partner of Inventis Strategies, LLC, a consulting firm specializing in helping develop sustainable growth. Grant’s focus is engaging with organizations to enabling market driven cultures, strategies and execution.
This combination of executive, consulting and teaching experience allows Grant to engage with his clients with a creative and informed approach. As a consultant, his assignments have ranged from advising senior leadership on strategy and product management, to coaching product management and product marketing resources on being market driven, and serving as an interim executive in business development and product management.

Grant Hunter

Grant Hunter brings 20+ years of information and technology industry experience to his role as a Partner of Inventis Strategies, LLC, a consulting firm specializing in helping develop sustainable growth. Grant’s focus is engaging with organizations to enabling market driven cultures, strategies and execution.

This combination of executive, consulting and teaching experience allows Grant to engage with his clients with a creative and informed approach. As a consultant, his assignments have ranged from advising senior leadership on strategy and product management, to coaching product management and product marketing resources on being market driven, and serving as an interim executive in business development and product management.

Adam Shapiro

Adam Shapiro helps enterprises, teams, and individuals improve their sales and marketing behaviors through his SalesReformSchool workshops. Why SalesReformSchool? To improve, it helps to embrace learning, change, and practice; and the best practitioners are students of their craft – they don’t believe they know it all and are willing to try new processes and behaviors.

Though Adam began professionally in law, he leveraged his experience with corporate legal departments into a successful software and services sales career. Since 2004, Adam has consulted and implemented sales improvement programs for countless companies.

Adrienne Tan

Adrienne Tan is co-founder of Brainmates & Leading The Product. A champion of product professionals around the world, Adrienne works across industries to develop products and services that customers actually want to buy.

Adrienne is also an in-demand speaker at Product Management events, where she works to raise the level of engagement in the profession in Australia and Asia. Adrienne does not hesitate to tell it like it is. She cuts past the fluff and gets back to basics: making real products that real customers really want to buy.

Randy Horton

Randy Horton is passionate about helping established organizations break through to their What’s Next by building new capabilities and launching new products and services that are both innovative and successful.

Randy’s clients often have strong track records of incremental innovation that go back upwards of several decades. They have decided to take bold steps today to ensure that in five years it’s not too late to stave off obsolescence in ten years. Randy collaborates with clients on digital transformation and the full lifecycle of Product Strategy, Product Development and Product Execution.

Sherry Heyl

Sherry Heyl is an award-winning marketing professional specializing in digital media, brand equity and amplified brand experiences.

As the founder of Amplified Concepts, Sherry combines her expertise in strategy development and project management with some of the smartest freelancers in the digital world to deliver customized solutions and deep expertise to client projects.

Zach Messler

Zach spent 20 years focused on product marketing for B2B tech, teaching non-technical sales pros to explain complex software to executive buyers. And, it’s where he came up with a simple methodology that makes your message clear, compelling, and convincing, no matter your offering.

Last year, Zach left his corporate career so he could help more people. Today, he helps entrepreneurs and small businesses know what to say and how to say it so they can make a bigger impact on the world… and their wallets.

Iain McPherson

Iain McPherson is the CEO (Chief Engagement Officer) of e-Learning Consultants International, a full-service e-learning consulting and resource development agency. A sought-after expert in the e-learning field, Iain has developed resources for companies and educational institutions across North America.

Iain is passionate about enabling customer success through effective e-learning, and speaks regularly about current and future trends at conferences across North America and Europe.

Annelle Barnett

Annelle Barnett is a global executive with over 20 years experience successfully leading company and marketing operations for multiple corporations and self-owned entities. Annelle has extensive experience marketing B2B technology companies, including cloud-based and SaaS software solutions, hardware, and related IT financial services. She specifically excels in helping product marketing leaders build high-performing teams.

Annelle is the founder of Marketing Mob. Marketing Mob connects companies with talented product marketers and connects product marketers with careers, education and collaboration.

Erik Wolf

Erik Wolf is a product-focused branding and digital marketing strategist known for his no-frills, results-driven approach. As the founder of the digital agency estound and of The Orbiter Project, a 501(c)3 bringing marketing tools and education to disadvantaged business owners, Erik has built a 20+ year career around making marketing work for small, midmarket, and fast-growing businesses.

Author of two books, Erik is also a frequent speaker at events including SXSW, Denver Startup Week, and Digital Atlanta. He has been featured by NYTimes.com, The Huffington Post, and Entrepreneur.

Greg Bond

Greg Bond is a co-principal of the digital marketing agency estound and specializes in translating product marketing goals into outcome-driven multi-channel digital marketing campaigns. Greg works closely with clients to define, organic, paid, and inbound strategies, ensure that they are properly executed and that the proper KPI’s are in place to track their success.

With more than a decade of experience in digital, Greg is an expert in online brand management, analytics, and content development.

Jon Shearer

Jon Shearer helps leaders and teams get honest about where they are, clear on where they’re headed, and find their cadence to accomplish the mission. Through executive coaching, workshops, and consulting engagements he guides teams in finding their focus, balance, rhythms, and measures to drive toward success.

With over 20 years of experience in product development, design, technology, leadership coaching, strategic planning, and operational scaling, he is able to quickly align teams around tough challenges and tackle them together. He specializes in working with organizations that are scaling, in transition, or ready for a turnaround.
Vikram Singha leads Nulytica, which specializes in helping companies optimize revenue through predictive decision models. He also co-founded and runs technology at Global Energy Talent, which provides skills and expertise in the Oil

Vikram Singha

Vikram Singha leads Nulytica, which specializes in helping companies optimize revenue through predictive decision models. He also co-founded and runs technology at Global Energy Talent, which provides skills and expertise in the Oil & Gas industry worldwide.

Smaller organizations often do not realize the full economic value of their data flows. This is typically because the information content of their data is constrained by operational inertia or limited analytical skills. Vikram is passionate about helping such companies, like the ones he started, uncover and monetize these information streams.
Hector is a product executive with over 15 years of experience working for digital companies around the world. He loves working with people who want to make a massive positive impact in the world. 
He works with executives, visionaries, innovators, futurists and entrepreneurs who want to build great products and companies that change the world.

Hector Del Castillo

Hector is a product executive with over 15 years of experience working for digital companies around the world. He loves working with people who want to make a massive positive impact in the world.

He works with executives, visionaries, innovators, futurists and entrepreneurs who want to build great products and companies that change the world.