Resources & content to help you build market-driven product teams.

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Whether about roles, methods, or implementation, our ebooks and articles share real-world scenarios with actionable advice.
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Turn Ideas Into Products

In his new book, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Learn more here.

The Win-Loss Primer

Win-Loss can still be a bit of a mystery to some. Is it really okay to just start calling up customers? What should we talk about? To whom should we speak? That’s why we’ve written this quick-read book. We hope that in reading it that you gain a better insight into what Win-Loss is, how it can help you, and how you can get your own program going more easily.

Look Beyond The Product

Today’s agile development methods are great but don’t miss the forest for the trees. You still need a vision, a roadmap, and clarity of team roles to succeed. Look Beyond the Product explains what today’s executives need to know about agile development methods and the business of managing products.

Product Growth Leadership

The latest news and information on Product Growth Leadership

Super-charge your product team today.