INTENSIVE
The AI-Empowered Product Manager
Accelerate your product results with AI.
My product managers are increasingly uneasy about AI tools. How and when should they be used, and when should they not? With AI changing so quickly every week, I fear a traditional training course is not the way to go.
A 2024 survey from McKinsey & Company revealed that 65% of organizations are regularly using generative AI in at least one business function, a significant increase from one-third in the previous year.
The world of AI is changing every week with new tools and methods as well as new concerns about ethics and privacy.
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Gain hands-on experience using AI-driven tools to optimize product deliverables.
Accelerate your product results with AI.
In this multi-week program, you will learn to use the latest AI tools, spanning the six phases of the Quartz Open Framework.
Created by industry pioneer Steve Johnson and AI expert Bob Levy, this series distills decades of experience into bite-sized lessons your team can apply immediately. The LEAP approach—Lesson, Extend, Apply, and Peer Review—guides product managers in leveraging AI tools throughout the product lifecycle.
Each session combines learning foundational AI techniques, extending with a tool or prompt for real-world application, applying skills in live breakout sessions, and progressing through peer feedback. This hands-on approach ensures product managers understand AI's role in each product phase and gain practical experience, driving immediate impact and lasting skill advancement in product strategy.
For product managers, product owners, product marketing managers
What you get
Coaches
Steve Johnson
Bob Levy
Topics
Getting Started with AI
Discover how AI tools can streamline and enhance each phase of the product lifecycle. From automating routine tasks to gaining deeper insights into user needs, you’ll explore how AI can improve decision-making. You’ll also dive into key considerations like data protection and avoiding plagiarism to ensure safe and ethical AI usage.
AI for Learning about Markets and Problems
This module focuses on market exploration and equips product managers with templates and prompts for brainstorming and creating personas and problem stories. You’ll understand how to harness the full potential of large language models (LLMs) to uncover valuable market dynamics, helping your team make more informed, data-driven decisions.
AI for Business Planning
AI tools are transforming how product managers approach business planning. In this module, you’ll learn to leverage AI for defining core business objectives, refining product briefs, and crafting compelling narratives. You'll gain templates and techniques to generate key deliverables, prioritize initiatives, and secure executive buy-in—all while ensuring alignment with your product strategy.
AI for Release Planning
Effective release planning is critical for delivering on product promises. This module introduces AI-driven templates and tools to streamline release planning, from backlogs to prioritization frameworks. Learn how to quickly generate actionable release briefs and dashboards, and use AI prompts to distill complex data into clear, concise artifacts that drive successful product releases.
AI for Launch Planning
In this module, product managers will focus on the final stages of product delivery. Learn to use AI tools to align go-to-market teams, manage organizational readiness, and ensure a smooth launch. You’ll work with templates for roadmaps, readiness dashboards, and retrospectives, all designed to help you measure success and iterate based on real-time feedback.
Choosing the Right Approach
Selecting the right AI approach is crucial for ensuring product success. In this module, you’ll learn to evaluate LLMs using model cards and leaderboards. We’ll guide you through understanding key metrics like accuracy, interpretability, and ethical considerations, empowering you to choose and fine-tune models that align with your product goals and deliver real value to your users.
Free Resources
Free Learning Program