INTENSIVE
The AI-Empowered Product Manager
Accelerate your product results with AI.
My product managers are increasingly uneasy about AI tools. How and when should they be used, and when should they not? With AI changing so quickly every week, I fear a traditional training course is not the way to go.
A 2024 survey from McKinsey & Company revealed that 65% of organizations are regularly using generative AI in at least one business function, a significant increase from one-third in the previous year.
The world of AI is changing every week with new tools and methods as well as new concerns about ethics and privacy.
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Gain hands-on experience using AI-driven tools to optimize product deliverables.
Accelerate your product results with AI.
In this multi-week program, you will learn to use the latest AI tools, spanning the six phases of the Quartz Open Framework.
Created by industry pioneer Steve Johnson and AI expert Bob Levy, this series distills decades of experience into bite-sized lessons your team can apply immediately. The LEAP approach—Lesson, Extend, Apply, and Peer Review—guides product managers in leveraging AI tools throughout the product lifecycle.
Each session combines learning foundational AI techniques, extending with a tool or prompt for real-world application, applying skills in live breakout sessions, and progressing through peer feedback. This hands-on approach ensures product managers understand AI's role in each product phase and gain practical experience, driving immediate impact and lasting skill advancement in product strategy.
For product managers, product owners, product marketing managers
What you get
Coaches
Steve Johnson
Bob Levy
Topics
AI Tools and the Quartz Open Framework
AI tools and templates support various product lifecycle phases using the Quartz Open Framework. Product managers will explore foundational AI techniques, discuss safety (including data protection and plagiarism detection), and survey the landscape of AI tools, mindful of unique strengths and considerations for each.
Prompts and Tools for learning about markets and problems
This module focuses on market exploration and equips product managers with templates and prompts for brainstorming and creating personas and problem stories. Participants will gain insight into using large language models (LLMs) effectively, understanding their strengths and limitations for uncovering market dynamics, user pain points, and competitive landscapes.
Prompts and Tools for Business Planning (Define and Commit)
AI tools facilitate business planning, from helping define core objectives to creating engaging materials to securing resource commitments. Participants will gain templates and learn prompts to help generate and refine the product brief, identify product priorities, and create compelling narratives to earn executive buy-in.
Prompts and Tools for Release Planning (Describe and Create)
This module covers release planning with templates for prioritization, backlog dashboard, release planning worksheet, and release brief. Specific prompts will be introduced to expedite these artifacts' creation and distill available data succinctly.
Prompts and Tools for Launch Planning (Prepare and Deliver)
This module focuses on the Prepare and Deliver stages, detailing prompts and tools that support product launches. It covers creating materials to earn alignment with go-to-market teams and manage organizational readiness. Templates and prompts will be introduced for creating roadmaps and readiness dashboards, engaging the broader team in retrospectives, and analyzing market feedback.
Evaluating AI Models
Learn to use model cards and leaderboards for evaluating LLMs, emphasizing their suitability for various product tasks. From model accuracy to practical deployment considerations like interpretability and ethical implications, product managers will gain the skills needed to select and adjust models that align with product goals and user needs.
Free Resources
Free Learning Program